BBC:
After almost a year off the platform, Donald Trump returned to X this week and asked his 89 million followers: “Are you better off now than you were when I was president?”
It was a clear echo of the famous quote from Ronald Reagan during his victorious 1980 presidential campaign, when he asked: “Are you better off today than you were four years ago?”
This messaging isn’t surprising. It seems like an obvious strategy for Trump to focus on the economy.
That’s because polls consistently suggest it’s the issue American voters care about the most. One such poll conducted by The Economist and YouGov in recent days listed “inflation/prices” and “jobs and the economy” among voters’ top concerns.
Perhaps more importantly, polls also indicate voters are deeply unhappy with the current state of affairs.
That seems like a perfect situation for any presidential challenger.
But in an election that’s been transformed by Kamala Harris taking over from Joe Biden as the Democratic candidate, Trump seems to be struggling to land his simple message on the economy.
It is less than a month since he was on stage at the Republican National Convention looking unbeatable, having survived an assassination attempt and riding high in the opinion polls.
Now, he has lost that lead and seems to have lost his way. Meanwhile, in the opposition corner, Ms Harris is riding a wave of excitement and enthusiasm that he is finding difficult to counter.
The easiest way to burst her bubble would be to remind voters how unhappy they are about high prices and blame her for the inflation that has pushed up the cost of living during the time she has been beside President Biden in the White House.
